Only a century ago, no one would have thought that goods or services from across the world could be availed with a single click at the drop of one’s hat. The technological evolution has shrunk our world into a global village with an integrated network of buyers and sellers from every part. However, exposure to a global market with the advent of internet has brought its own downsides for businesses. It has increased competition to an unprecedented level. For every search query on Google, users are overwhelmed with millions of results. Only a few of them are frequently opened, while the rest are eclipsed under the pile of top results. The difference between the two categories is an effective Search Engine Optimization (SEO) strategy.